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Crisis communication and crisis management

When a company starts making headlines for the wrong reasons, every hour counts. We help you handle pressure from the media and the public and protect the reputation you have spent years building, from the first analysis of the situation through drafting statements to representing you in front of the media.

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How we can help

Risk analysis and crisis preparedness

Together we map the issues that could threaten the company and prepare for them before they happen.

Crisis manual and crisis team

We set clear rules: who decides, who speaks, what is said and when, and what to do in the first hours.

Communication during a crisis

We prepare statements, media responses and materials for employees and customers, and help the company speak with one voice.

Spokesperson preparation and media training

We prepare spokespeople and management for difficult interviews, press conferences and uncomfortable questions.

Monitoring and evaluation

We track how the situation develops in the media and online, and after the crisis we review what worked and what to improve.

Who it is for

For companies, institutions and organisations that want to be ready before a crisis hits, and for those dealing with one right now. We support leadership teams, communication departments and spokespeople who need an experienced partner by their side.

How we work

  1. 1

    Situation analysis: we establish what happened, who is affected and what the risks are.

  2. 2

    Strategy and messages: we agree on the company's position, key messages and the order of steps.

  3. 3

    Communication: we prepare and run communication with the media, employees and other groups.

  4. 4

    Evaluation: once things calm down, we assess the impact and prepare the company for the future.

Projects we have worked on

Take a look at selected campaigns and case studies from our work.

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Frequently asked questions

When should you contact a crisis communication agency?

Ideally before a crisis, when there is time to prepare a crisis manual and team. But we can also help when the situation is already unfolding.

Does a smaller company need a crisis manual too?

Yes. It does not have to be extensive, but even a smaller company should know who speaks in a crisis, what they say and who needs to be informed first.

Do you also help with communication to employees?

Yes. Internal communication is just as important in a crisis as communication with the media. Employees should not learn about important matters from the news.

How do you prepare a spokesperson for an interview with journalists?

We go through the key messages and likely questions, including the most uncomfortable ones, and rehearse the interview in conditions close to the real thing.

What should you do once the crisis is over?

Review it. We look at the impact on reputation and at what worked, and adjust the rules so the company is better prepared next time.

We can help your brand too

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