He studied at the Faculty of Arts of Comenius University in the Department of Marketing Communication. After graduating from the university, he took a rigorous exam in the field of Mass Media Science and Philosophy. In the position of the Head of Marketing, he built the EduScho brand in the Slovak and Czech markets. During his more than 12-year career he was engaged in agencies such as JWT Worldwide, VYV, Creo Young & Rubicam, where he worked for several local and international clients. His most significant communication activities include the information campaign related with introduction of euro in Slovakia, rebranding of Slovak Post and a complete range of Julius Meinl. He also ran campaigns for clients such as Hubert, Shell, McCain, Sibamac and Tipos. He speaks German and English.