Tankujte INAQ
We won first, second, and third place in various categories at Zlatý středník 2022 for this campaign for ŠKODA AUTO Slovakia.
Background and objective
The campaign with an event, aimed at promoting electromobility in Slovakia, won first, second and third place in various categories thanks to its innovation and creativity. The project showed how to attract attention to the uninteresting segment of electric vehicles. Only 5% of Slovaks consider buying an electric car. We therefore surprisingly showed that charging is 70% cheaper than fueling directly at a petrol station. The enormous interest in the event created kilometer-long queues in front of the pump.
Overall results
The invested money multiplied to a value of nearly 400,000 euros (AVE) and generated more than 4.5 million impressions. For those who could not use the event in person, we created a special microsite where they could play for fuel vouchers or an ENYAQ iV for the weekend. Both offline and online, we delivered a clear message.