Case studies

Launch of the new ZIPSER salami

TAURIS has launched a new high-quality ZIPSER dry salami that can compete with delicacies like Italian prosciutto.
Client: Tauris
Agencies: PR Clinic, MUW Saatchi & Saatchi

Background and objective

TAURIS has launched the sale of a new high-quality ZIPSER dry salami that can compete with delicacies like Italian prosciutto.

The main objective was to reach young customers, tell them about the qualities of the product and raise awareness of the TAURIS brand as a producer of high-quality meat products.

Main challenge

We also needed to prove that a specialty such as ZIPSER salami does not belong between two slices of bread and butter.

With ZIPSER salami, you will simply experience a real gastronomic delight.

Old Slovak habits that we wanted to change.

Real food porn = a trend setting original

Overall results

Total reach: Up to 5.5 million year-on-year sales growth: +23%

Reach on Tauris social networks: more than 357,000 unique views

Maximum effective collaboration with media and influencers:

PR: GRP = 36,08 (až 1.600.000 dosiahnutej populácie) Sociálne siete: viac ako 1 milión oslovených spotrebiteľov len na sociálnych sieťach médií; ďalších 520 000 cez Unboxing videá

Foodstyling Challenge reach: more than 2,000,500 people Positive feedback from all kinds of consumers People learned how to truly enjoy food and high-quality salami

And now the best part...

During the main part of the campaign, there was a 9% year-on-year increase in sales of all Tauris products. For the ZIPSER brand alone there was an increase of 23%, of which the new salami accounted for 3%.

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