{"id":1031,"date":"2022-04-01T19:26:22","date_gmt":"2022-04-01T17:26:22","guid":{"rendered":"https:\/\/prclinic.eu\/case_study\/nos4a2-a-freezing-bestseller-for-amc-networks\/"},"modified":"2022-04-01T19:59:23","modified_gmt":"2022-04-01T17:59:23","slug":"nos4a2-a-freezing-bestseller-for-amc-networks","status":"publish","type":"case_study","link":"https:\/\/prclinic.eu\/en\/case_study\/nos4a2-a-freezing-bestseller-for-amc-networks\/","title":{"rendered":"NOS4A2 \u2013 a Freezing bestseller for AMC Networks"},"content":{"rendered":"

V\u00fdchodisk\u00e1<\/span> a cie\u013e
<\/h2><\/div>\n\n\n

Hororov\u00e1 novinka, seri\u00e1l NOS4A2 z produkcie AMC, s\u013euboval mraziv\u00fd z\u00e1\u017eitok. Ten v\u0161ak priniesla i samotn\u00e1 kampa\u0148, v ktorej sme zvolili netradi\u010dn\u00fd pr\u00edstup. Elitn\u00fd, bezm\u00e1la mili\u00f3nov\u00fd youtuber Expl0ited, v nej dostal to, po \u010dom u\u017e dlho sn\u00edval \u2013 maxim\u00e1lnu tvoriv\u00fa slobodu.<\/p>\n\n\n\n

 A vyu\u017eil ju pren\u00e1ramne.<\/strong><\/p>\n\n\n

Hlavn\u00e1<\/span> v\u00fdzva
<\/h2><\/div>\n\n\n

Za produk\u010dn\u00fd rozpo\u010det str\u00e1vil najlep\u0161\u00edch 24 hod\u00edn svojho \u017eivota, ktor\u00fdch v\u00fdsledkom bol inovat\u00edvny a doslova prevratn\u00fd obsah, l\u00e1maj\u00faci rekordy sledovanosti a ob\u013e\u00fabenosti.<\/p>\n\n\n\n

Presved\u010dili sme sa tak o tom, \u017ee rovnov\u00e1ha medzi youtubersk\u00fdm obsahom a komer\u010dn\u00fdmi inform\u00e1ciami o produkte je k\u013e\u00fa\u010dom k \u00faspe\u0161nej kampani, ale z\u00e1rove\u0148 je to aj naj\u0165a\u017e\u0161ie dosiahnute\u013en\u00e9. V tomto pr\u00edpade sa to v\u0161ak podarilo dokonale.<\/p>\n\n\n

\"\"<\/div>
\"\"<\/div><\/div>\n\n

Celkov\u00e9 v\u00fdsledky<\/span>
<\/h2><\/div>\n\n\n

Kampa\u0148 vyvolala obrovsk\u00fd ohlas a ve\u013emi pozit\u00edvne hodnotenia, pri\u010dom jej celkov\u00fd reach bol cez 1,6 mili\u00f3na.<\/strong> Aj napriek obmedzen\u00e9mu budgetu vo v\u00fd\u0161ke bezm\u00e1la 7900<\/strong> eur sme dok\u00e1zali na soci\u00e1lnych sie\u0165ach vygenerova\u0165 vskutku bezkonkuren\u010dn\u00fd obsah.<\/p>\n\n\n

Video dosiahlo 100-tis\u00edc viden\u00ed za rekordn\u00e9 dve hodiny od vydania, pri\u010dom za 24 hod\u00edn ich malo cez 250-tis\u00edc (a celkovo vy\u0161e 550-tis\u00edc).<\/h3><\/div>\n\n\n

 Expl0ited navy\u0161e na\u0161tartoval pou\u017e\u00edvanie mobilnej aplik\u00e1cie, v\u010faka ktorej sa hocikto z hororov\u00fdch nad\u0161encov v priebehu sekundy zmenil na desiv\u00e9ho hlavn\u00e9ho hrdinu NOS4A2 \u2013 Charlieho Manxa.   <\/p>\n","protected":false},"featured_media":818,"template":"","class_list":["post-1031","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nNOS4A2 \u2013 a Freezing bestseller for AMC Networks | PR Clinic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prclinic.eu\/en\/case_study\/nos4a2-a-freezing-bestseller-for-amc-networks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NOS4A2 \u2013 a Freezing bestseller for AMC Networks | PR Clinic\" \/>\n<meta property=\"og:description\" content=\"Hororov\u00e1 novinka, seri\u00e1l NOS4A2 z produkcie AMC, s\u013euboval mraziv\u00fd z\u00e1\u017eitok. 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