{"id":1030,"date":"2022-04-01T19:23:13","date_gmt":"2022-04-01T17:23:13","guid":{"rendered":"https:\/\/prclinic.eu\/case_study\/every-love-is-love\/"},"modified":"2022-04-01T19:25:05","modified_gmt":"2022-04-01T17:25:05","slug":"every-love-is-love","status":"publish","type":"case_study","link":"https:\/\/prclinic.eu\/en\/case_study\/every-love-is-love\/","title":{"rendered":"Every Love is Love"},"content":{"rendered":"

Background and objective<\/span><\/h2><\/div>\n\n

With this campaign, we sought to help build a more tolerant and open world in xenophobic and homophobic Slovakia.<\/h3><\/div>\n\n

Main challenge<\/span><\/h2><\/div>\n\n\n

We were not afraid to raise the issue of prejudice against the LGBT community or relationships with people of color, because love is an emotion that we all experience equally. That is why we connected the campaign with the most famous hymn about love, also known from weddings, to which the more \u201ctraditional\u201d part of Slovakia reacted. For the first time, we also put the spot on television, bringing the theme of open love to an even wider audience.<\/p>\n\n\n

\"\"<\/div>\n\n

The confrontation of the older generation with a hypothetical situation that could occur in their family was particularly strong.<\/h3><\/div>\n\n\n

We wanted to effectively build on previous campaigns, building a brand image that had clear values and reinforcing attributes such as brand awareness, top-of-mind and a drink fit for a party, which we successfully achieved through a series of PR and social media activities. Thanks to the personal story of singer Jakub Pru\u017einsk\u00fd and the influencer activity \u201cWould you love me if...\u201d (I was gay\/lesbian\/had a boyfriend\/girlfriend of a different skin color...), we showed that this can really concern everyone.<\/p>\n\n\n

Overall results<\/span><\/h2><\/div>\n\n\n

On social media, we achieved an 80% reach of the target audience (young people ages 18 to 35) at a frequency greater than 6.9, representing approximately 1.1 million people. Through the channels of influencers such as Dominika Mirgov\u00e1, Strapo or Frlajs, we generated a reach of almost half a million.<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-1030","case_study","type-case_study","status-publish","hentry"],"acf":[],"yoast_head":"\nEvery Love is Love | PR Clinic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prclinic.eu\/en\/case_study\/every-love-is-love\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Every Love is Love | PR Clinic\" \/>\n<meta property=\"og:description\" content=\"We were not afraid to raise the issue of prejudice against the LGBT community or relationships with people of color, because love is an emotion that we all experience equally. That is why we connected the campaign with the most famous hymn about love, also known from weddings, to which the more \u201ctraditional\u201d part of Slovakia reacted. […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prclinic.eu\/en\/case_study\/every-love-is-love\/\" \/>\n<meta property=\"og:site_name\" content=\"PR Clinic\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-01T17:25:05+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/prclinic.eu\/#website\",\"url\":\"https:\/\/prclinic.eu\/\",\"name\":\"PR Clinic\",\"description\":\"PR agent\u00fara Bratislava | PR Clinic\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/prclinic.eu\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/prclinic.eu\/en\/case_study\/every-love-is-love\/#webpage\",\"url\":\"https:\/\/prclinic.eu\/en\/case_study\/every-love-is-love\/\",\"name\":\"Every Love is Love | PR Clinic\",\"isPartOf\":{\"@id\":\"https:\/\/prclinic.eu\/#website\"},\"datePublished\":\"2022-04-01T17:23:13+00:00\",\"dateModified\":\"2022-04-01T17:25:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/prclinic.eu\/en\/case_study\/every-love-is-love\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/prclinic.eu\/en\/case_study\/every-love-is-love\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/prclinic.eu\/en\/case_study\/every-love-is-love\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/prclinic.eu\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Every Love is Love\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Every Love is Love | PR Clinic","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/prclinic.eu\/en\/case_study\/every-love-is-love\/","og_locale":"en_US","og_type":"article","og_title":"Every Love is Love | PR Clinic","og_description":"We were not afraid to raise the issue of prejudice against the LGBT community or relationships with people of color, because love is an emotion that we all experience equally. That is why we connected the campaign with the most famous hymn about love, also known from weddings, to which the more \u201ctraditional\u201d part of Slovakia reacted. […]","og_url":"https:\/\/prclinic.eu\/en\/case_study\/every-love-is-love\/","og_site_name":"PR Clinic","article_modified_time":"2022-04-01T17:25:05+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/prclinic.eu\/#website","url":"https:\/\/prclinic.eu\/","name":"PR Clinic","description":"PR agent\u00fara Bratislava | PR Clinic","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/prclinic.eu\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/prclinic.eu\/en\/case_study\/every-love-is-love\/#webpage","url":"https:\/\/prclinic.eu\/en\/case_study\/every-love-is-love\/","name":"Every Love is Love | PR Clinic","isPartOf":{"@id":"https:\/\/prclinic.eu\/#website"},"datePublished":"2022-04-01T17:23:13+00:00","dateModified":"2022-04-01T17:25:05+00:00","breadcrumb":{"@id":"https:\/\/prclinic.eu\/en\/case_study\/every-love-is-love\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/prclinic.eu\/en\/case_study\/every-love-is-love\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/prclinic.eu\/en\/case_study\/every-love-is-love\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/prclinic.eu\/en\/"},{"@type":"ListItem","position":2,"name":"Every Love is Love"}]}]}},"_links":{"self":[{"href":"https:\/\/prclinic.eu\/en\/wp-json\/wp\/v2\/case_study\/1030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prclinic.eu\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/prclinic.eu\/en\/wp-json\/wp\/v2\/types\/case_study"}],"wp:attachment":[{"href":"https:\/\/prclinic.eu\/en\/wp-json\/wp\/v2\/media?parent=1030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}