{"id":1025,"date":"2022-04-01T16:58:07","date_gmt":"2022-04-01T14:58:07","guid":{"rendered":"https:\/\/prclinic.eu\/case_study\/launch-of-the-new-zipser-salami\/"},"modified":"2022-04-01T19:21:41","modified_gmt":"2022-04-01T17:21:41","slug":"launch-of-the-new-zipser-salami","status":"publish","type":"case_study","link":"https:\/\/prclinic.eu\/en\/case_study\/launch-of-the-new-zipser-salami\/","title":{"rendered":"Launch of the new ZIPSER salami"},"content":{"rendered":"

Background and objective<\/span><\/h2><\/div>\n\n\n

TAURIS has launched the sale of a new high-quality ZIPSER dry salami that can compete with delicacies like Italian prosciutto.<\/p>\n\n\n\n

The main objective was to reach young customers, tell them about the qualities of the product and raise awareness of the TAURIS brand as a producer of high-quality meat products.<\/p>\n\n\n

\"\"<\/div>\n\n

Main challenge<\/span><\/h2><\/div>\n\n\n

We also needed to prove that a specialty such as ZIPSER salami does not belong between two slices of bread and butter.<\/p>\n\n\n

With ZIPSER salami, you will simply experience a real gastronomic delight.<\/h3><\/div>\n\n\n

Old Slovak habits that we wanted to change.<\/p>\n\n\n

\"\"<\/div>
\"\"<\/div>
\"\"<\/div><\/div>\n\n\n

Real food porn = a trend setting original<\/p>\n\n\n

\"\"<\/div>
\"\"<\/div><\/div>\n\n

Overall results<\/span><\/h2><\/div>\n\n

Total reach: Up to 5.5 million year-on-year sales growth: +23%<\/h3><\/div>\n\n\n

Reach on Tauris social networks: more than 357,000 unique views<\/p>\n\n\n\n

Maximum effective collaboration with media and influencers:<\/p>\n\n\n\n

PR: GRP = 36,08 (a\u017e 1.600.000<\/strong> dosiahnutej popul\u00e1cie) Soci\u00e1lne siete: viac ako 1 mili\u00f3n<\/strong> osloveny\u0301ch spotrebite\u013eov len na soci\u00e1lnych sie\u0165ach m\u00e9di\u00ed; \u010fal\u0161\u00edch 520 000 cez Unboxing vide\u00e1<\/p>\n\n\n\n

Foodstyling Challenge reach: more than 2,000,500 people Positive feedback from all kinds of consumers People learned how to truly enjoy food and high-quality salami<\/p>\n\n\n

And now the best part...<\/h3><\/div>\n\n\n

During the main part of the campaign, there was a 9% year-on-year increase in sales of all Tauris products. For the ZIPSER brand alone there was an increase of 23%, of which the new salami accounted for 3%.<\/p>\n\n\n

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