The Code That Saves Lives

Due to an acute shortage of IT professionals in Slovakia, companies are bidding to attract the best. Siemens, however, offers much more — a job with a higher mission and visible results. A code that saves lives around the world. To underline this fact, we needed an authority from the programming community to convey the atmosphere first-hand. We found it in Roman Hraško, known as Yablko.

We prepared a series of videos that authentically captured the atmosphere in Bratislava, Žilina and Košice. In them, Yablko interviewed typologically different "Siemens people" and presented the informal environment and mood that prevails in the company. A special chapter also involved videos dedicated to the unique testing laboratory and the use of artificial intelligence from Slovak keyboards in medicine.

The videos were a huge success, and the more than 250,000 views with 97.3 percent positive ratings (in the form of thumbs up or down) exceeded our expectations.